John Tarasi

Marketing  Branding Design

a. Hi!

I create brands and design things.

I’m John, a Designer and Creative Branding Director working on projects in Pittsburgh and Los Angeles.

b. Latest Projects

Living Pearl

Logo Design, Branding, and package design for a jewelry startup based in Los Angeles.

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Wigle Whiskey

Product branding, label and packaging design, marketing, design assets, web development and eCommerce solutions, and social media/product photography for this nationally distributed Pittsburgh Distillery.

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Threadbare Cider & Mead

Product branding, label and packaging design, storefront design, marketing, design assets, web development and eCommerce solutions, and social media/product photography for this Pittsburgh Cider Maker.

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b. Services

Brand Identity

Brand creation by analyzing market trends and with in-depth consumer research.

Logo Design

Engaging and clean vector logo design packages.

Print Production

Need to make a design physical? No problem. I have extensive experience with full-scale consumer goods labeling and promotional material deliverables.

Front End Development

Development for Wordpress CMS and Square, WooCommerce, Weebly, and SquareSpace eCommerce integrations.

Graphic Design

Made-from-scratch designs for digital and production.

Social Media

Social Media content creation, Facebook Pixel tracking and integrations.

Always open for new

c. Clients

d. Principles

I.

Balance and alignment.

Never forget that every element you place on a page has a weight. The weight can come from color, size, or texture.

II.

Design is the sum of all things.

There’s no style over substance here. I bring together form and the function to create something that looks good and performs brilliantly. Simple.

III.

Open ­– In thinking, in style.

Clean, minimal and effective. This is my main method. Clean code, fuss-free interfaces and expert execution, design as it should be.

e. Tools

Using these (almost) everyday.

Illustrator CS
Photoshop CC
Square
MailChimp
WooCommerce
Surveymonkey
WordPress
Lightroom
InDesign
Dimension
Premiere
Procreate
Instagram
Webflow
Squarespace
Weebly
FB Pixel

g. Blog

Trending Minimal Architecture in Europe
UX in the house
Digital design tools for interior

h. Hello again.

It’s my goal to design, create, and envision content that inspires joy and curiosity in consumers while simultaneously personifying the authentic values of the brands with which I work.

Get in Touch.

Response Time: really super fast
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